VERIZON MOGA PRO POWER

Verizon commissioned a series of in-store commercials for Griffin accessories, designed specifically for flagship interactive retail locations across the country. These were not traditional ads. They lived on highly specific in-store screens, where proximity, dwell time, and UI design all play a critical role in whether a customer engages or walks past.

I approached the work as a system rather than a set of standalone spots. Creative decisions were driven by how people actually behave in retail. Short attention spans, partial viewing, and constant motion. Every frame had to communicate quickly, clearly, and without sound.

We used performance data to continuously evolve the work. Testing variations in pacing, framing, messaging hierarchy, and UI integration to understand what actually drove interaction. The goal was not just awareness, but to prompt a physical action. Pick up the product. Stay longer. Engage with the screen.

The films were designed to integrate seamlessly with the in-store UI, ensuring that product information, pricing, and visual storytelling worked together rather than competing for attention.

The result was a set of films that were not only on-brand, but behaviorally tuned to their environment. Creative built not just to be seen, but to work.